Roped in Saif Ali Khan as the Brand ambassador for Dollar Lehar
Associated as a principal sponsor with Rajasthan Royals for the second year in the 16 th edition of IPL
2021 - 22
Launched Airport TVC with new Dollar Logo
Entered into a JV with G.O.A.T. Brand Labs Pte. Limited Agreement
Launched its first EBO in Ayodhya
Free Covid-19 vaccination provided to Dollar Employees
Received ‘Most Admirable Brand Award’ by The Brand Story
Exclusive Dollar products now available at Baazar Kolkata outlets
'Aparajeyo' Social Media Campaign in association with The Wall acknowledging real-life heroes
Launched new TVC with Akshay Kumar – Dollar Upar gaya
Launched a social media campaign #NOWISTHETIME to celebrate International Women’s Day
Placed as Principal Sponsors of Rajasthan Royals for the 15th edition of IPL
Unveiled Vision 2025 on completion of 50 Glorious Years of Dollar
Mr Ranjit Barthakur, EC of Royal Multisport Pvt.Ltd. (IPL-Rajasthan Royals) felicitated Mr.Vinod Kumar Gupta on completion of 50 years of Dollar
Dollar Woman launched new lingerie line
Roped in Bollywood actress Yami Gautam as the brand ambassador of Dollar Missy
Launched EBO in New Delhi at Tilaknagar
2020 - 21
Revamped Brand identity by introducing a new Brand Architecture
Launched new TVCs for the men's & women's section
Launched a new range of Anti-Viral Products featuring Masks for men & women and Innerwears for men
Commissioned a 4 MW Solar Power Plant as a part of the ‘Green Mission’ initiative
2019 - 20
Started an election campaign #UngliUthanaFitHaiBoss to spread awareness and to make everyone realise that voting is a moral responsibility of every citizen
Received Times Business Award, Kolkata for 'Best in Men's Hosiery', 2019
Received ET's Most Promising Brand Award, 2019
Mr. Dindayal Gupta, Chairman Emeritus of Dollar Industries Limited conferred with West Bengal Hosiery Association ‘Hall Of Fame’ Award, 2020
2018 - 19
Shares listed at BSE on 7th June, 2018
Launch of Pepe Jeans Innerfashion in October, 2018 in parts of South India
2017 - 18
Shares listed at NSE on 21st April 2017
Entered into a Joint Venture with Pepe Jeans Europe to manufacture and market premium range of fashion Innerwear, Loungewear, Gym wear, Sleepwear & Track Suits for Adults & Kids, in India
2016 - 17
Entered into the MRT and e-commerce platform
Secured 2% of overall revenue from Force NXT within a year of its launch
Widened its Dollar Bigboss and Missy range
2015 - 16
Emerged as the highest selling innerwear brand in the UAE and Middle East regions
Expanded to more than 80,000 MBOs across India
Carved out a prominent 15% market share of the branded hosiery segment
2014 - 15
Strengthened its presence across 29 states in India
2009 - 10
To our delight, Dollar Industries Ltd. received ‘National Awards for BEST BRAND and EXCELLENCE’ in men’s innerwear category by CMAI for 3rd time in a row
Roped in Bollywood actor Akshay Kumar as the brand ambassador of Dollar Bigboss
2007 - 08
It registered as a limited company and rebranded as Dollar Industries Ltd. in 2008
Dollar industries Ltd. Received ‘National Award for BEST BRAND and EXCELLENCE’ in men’s innerwear category from CMAI for the 2nd time
2005 - 06
Bhawani Textiles turned in to Bhawani Textiles Ltd. in 2005
Roped in Bollywood actor Salman Khan as the brand ambassador of Dollar Club
The company received ‘National Awards for BEST BRAND and EXCELLENCE’ in men’s innerwear category from CMAI (Clothing Manufacturers Association of India)
2000 - 01
Bhawani Textiles established Dollar Foundation to execute CSR (Corporate Social Responsibility) activities
1972 - 73
In the year of 1972-73, Shri Dindayal Gupta initiated his proprietary firm, Bhawani Textiles
