Quality Policy

Reason for our success

• To enhance customer satisfaction by providing high-quality readymade garments as per customer specifications and requirements.

• To strive for continual improvement by monitoring and quality reviewing management systems.

• To monitor quality at every manufacturing point starting from yarn to packaging and delivering.

• To ensure compliance with ISO 9001:2015


Mission

• To emerge as India’s best -loved hosiery brand.

• To make hosiery outerwear and innerwear fashionable yet affordable.

• To graduate customers to a higher apparel lifestyle standard.

• To reach customers through convenience (modern trade and e-commerce).

• To invest in high productivity manufacturing facilities.

• To outperform industry standards in profitability.

• To improve life of people around Dollar.

• To do all this around high governance standards.

Vision

Dollar in everyone’s lives.

Medium term vision

Over the medium term, we aspire to metamorph the Company into an aspirational inner-wear company by offering premium products.

Long-term vision

The long-term vision is to emerge as a complete brand and distribution company with multiple categories of fashion wear ranging from garments to innerwear.